About Lauren Sorge

About

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Hi there! I'm so glad you're here. Let me tell you a little about myself…

Creator, Wave Rider, & Brazilian Jiu-Jitsu Fan

You've arrived to scrutinize my creative collection, and now that you're here, let me reveal what genuinely piques my curiosity!

My initiation story

From a young age, I knew I was destined for a career in design. My intense love for creativity shaped my hobbies, which included painting, digital art creation in Photoshop, and filming homemade videos. As I progressed in age, my creative path flourished, leading me to take up innovative roles professionally.

My inherent artistic skills coupled with my knack for creating viral content paved the way to employment opportunities at forefront institutions like Boulder International Film Festival, CBS News, Fox, and BuzzFeed. While journalism held some attraction for me, design truly resonated with my passion.

In 2018, I transitioned to a full-time role as a product and visual designer. Since that pivotal moment, my experience on diverse projects has significantly enriched my knowledge and skill sets.

Where I'm Positioned Currently

As a product designer, I’m all about crafting user-centered experiences that don’t just look good but feel right too. I thrive on the challenge of turning complex design problems into simple, elegant solutions. Whether I’m working on UX/UI, visual design, or branding, I love collaborating with cross-functional teams to bring fresh ideas to life.

In my portfolio, you’ll see a mix of my work—from bold interfaces to brand identities—all created with a focus on both style and strategy. I’m passionate about building products that don’t just look amazing but also help clients reach their goals.

Out of designing, you'll find me…

When I'm not pushing pixels, you can usually find me enjoying the outdoors. Hiking, surfing, and competing in Brazilian Jiu-Jitsu tournaments are some of my favorite ways to stay active and challenge myself. I believe that a balanced lifestyle fuels my creativity and helps me approach design problems with a fresh perspective.

Thank you for taking the time to explore my portfolio. If you have any questions or would like to discuss a potential project, please do not hesitate to reach out.

Experience

Webstacks

2021 - Present

Senior Product Designer

Drove the end-to-end design process across mobile, tablet, and web for top clients like Braze, CapitalOne, Prismatic, and Calendly. Leveraged user research, prototyping, and testing to deliver high-quality, intuitive digital experiences.
Built and maintained scalable design systems in Figma, creating reusable components and libraries that reduced design-production time by 15%.
Developed and launched Webstacks’ first design tutorial program, elevating team expertise in design systems, increasing onboarding efficiency by 50%, and fostering adoption of best practices.
Mentor and lead two direct reports, guiding their skill development and career growth, resulting in both earning promotions while driving improvements in design quality and team collaboration.
Created and managed design systems, product strategies, and roadmaps for 30+ B2B and SaaS clients, using tokens and variables to build scalable pattern libraries and documentation, supporting collaboration through agile and scrum practices.
Collaborated closely with engineers, product managers, SEO specialists, and clients to align on design goals, boosting project cohesion and reducing development time by 20%. Applied information architecture and iterative design methods to enable strategic, high-quality decisions.

Webstacks

2021 - Present

Senior Product Designer

Drove the end-to-end design process across mobile, tablet, and web for top clients like Braze, CapitalOne, Prismatic, and Calendly. Leveraged user research, prototyping, and testing to deliver high-quality, intuitive digital experiences.
Built and maintained scalable design systems in Figma, creating reusable components and libraries that reduced design-production time by 15%.
Developed and launched Webstacks’ first design tutorial program, elevating team expertise in design systems, increasing onboarding efficiency by 50%, and fostering adoption of best practices.
Mentor and lead two direct reports, guiding their skill development and career growth, resulting in both earning promotions while driving improvements in design quality and team collaboration.
Created and managed design systems, product strategies, and roadmaps for 30+ B2B and SaaS clients, using tokens and variables to build scalable pattern libraries and documentation, supporting collaboration through agile and scrum practices.
Collaborated closely with engineers, product managers, SEO specialists, and clients to align on design goals, boosting project cohesion and reducing development time by 20%. Applied information architecture and iterative design methods to enable strategic, high-quality decisions.

Webstacks

2021 - Present

Senior Product Designer

Drove the end-to-end design process across mobile, tablet, and web for top clients like Braze, CapitalOne, Prismatic, and Calendly. Leveraged user research, prototyping, and testing to deliver high-quality, intuitive digital experiences.
Built and maintained scalable design systems in Figma, creating reusable components and libraries that reduced design-production time by 15%.
Developed and launched Webstacks’ first design tutorial program, elevating team expertise in design systems, increasing onboarding efficiency by 50%, and fostering adoption of best practices.
Mentor and lead two direct reports, guiding their skill development and career growth, resulting in both earning promotions while driving improvements in design quality and team collaboration.
Created and managed design systems, product strategies, and roadmaps for 30+ B2B and SaaS clients, using tokens and variables to build scalable pattern libraries and documentation, supporting collaboration through agile and scrum practices.
Collaborated closely with engineers, product managers, SEO specialists, and clients to align on design goals, boosting project cohesion and reducing development time by 20%. Applied information architecture and iterative design methods to enable strategic, high-quality decisions.

Webstacks

2021 - Present

Senior Product Designer

Drove the end-to-end design process across mobile, tablet, and web for top clients like Braze, CapitalOne, Prismatic, and Calendly. Leveraged user research, prototyping, and testing to deliver high-quality, intuitive digital experiences.
Built and maintained scalable design systems in Figma, creating reusable components and libraries that reduced design-production time by 15%.
Developed and launched Webstacks’ first design tutorial program, elevating team expertise in design systems, increasing onboarding efficiency by 50%, and fostering adoption of best practices.
Mentor and lead two direct reports, guiding their skill development and career growth, resulting in both earning promotions while driving improvements in design quality and team collaboration.
Created and managed design systems, product strategies, and roadmaps for 30+ B2B and SaaS clients, using tokens and variables to build scalable pattern libraries and documentation, supporting collaboration through agile and scrum practices.
Collaborated closely with engineers, product managers, SEO specialists, and clients to align on design goals, boosting project cohesion and reducing development time by 20%. Applied information architecture and iterative design methods to enable strategic, high-quality decisions.

LNQ

2020 - 2022

Lead Product Designer

Defined and led the visual strategy for LNQ’s in-app experiences, working closely with stakeholders to craft a cohesive, engaging interface that boosted user engagement and reinforced brand consistency across platforms.
Spearheaded the design and launch of LNQ’s group messaging feature, integrating unique visual elements and innovative functionalities that set it apart from competitor offerings.
Managed the end-to-end design lifecycle from ideation through delivery, including user research, wireframing, prototyping, and iterative testing, to continuously refine and enhance the user experience.
Led collaborative design initiatives across projects of varying scopes, aligning with product managers, engineers, and other design teams to ensure seamless project execution, optimize workflows, and shorten time-to-market.
Pioneered a user-centered approach that leveraged data-driven insights and direct user feedback, elevating the quality and relevance of design outputs across projects.

LNQ

2020 - 2022

Lead Product Designer

Defined and led the visual strategy for LNQ’s in-app experiences, working closely with stakeholders to craft a cohesive, engaging interface that boosted user engagement and reinforced brand consistency across platforms.
Spearheaded the design and launch of LNQ’s group messaging feature, integrating unique visual elements and innovative functionalities that set it apart from competitor offerings.
Managed the end-to-end design lifecycle from ideation through delivery, including user research, wireframing, prototyping, and iterative testing, to continuously refine and enhance the user experience.
Led collaborative design initiatives across projects of varying scopes, aligning with product managers, engineers, and other design teams to ensure seamless project execution, optimize workflows, and shorten time-to-market.
Pioneered a user-centered approach that leveraged data-driven insights and direct user feedback, elevating the quality and relevance of design outputs across projects.

LNQ

2020 - 2022

Lead Product Designer

Defined and led the visual strategy for LNQ’s in-app experiences, working closely with stakeholders to craft a cohesive, engaging interface that boosted user engagement and reinforced brand consistency across platforms.
Spearheaded the design and launch of LNQ’s group messaging feature, integrating unique visual elements and innovative functionalities that set it apart from competitor offerings.
Managed the end-to-end design lifecycle from ideation through delivery, including user research, wireframing, prototyping, and iterative testing, to continuously refine and enhance the user experience.
Led collaborative design initiatives across projects of varying scopes, aligning with product managers, engineers, and other design teams to ensure seamless project execution, optimize workflows, and shorten time-to-market.
Pioneered a user-centered approach that leveraged data-driven insights and direct user feedback, elevating the quality and relevance of design outputs across projects.

LNQ

2020 - 2022

Lead Product Designer

Defined and led the visual strategy for LNQ’s in-app experiences, working closely with stakeholders to craft a cohesive, engaging interface that boosted user engagement and reinforced brand consistency across platforms.
Spearheaded the design and launch of LNQ’s group messaging feature, integrating unique visual elements and innovative functionalities that set it apart from competitor offerings.
Managed the end-to-end design lifecycle from ideation through delivery, including user research, wireframing, prototyping, and iterative testing, to continuously refine and enhance the user experience.
Led collaborative design initiatives across projects of varying scopes, aligning with product managers, engineers, and other design teams to ensure seamless project execution, optimize workflows, and shorten time-to-market.
Pioneered a user-centered approach that leveraged data-driven insights and direct user feedback, elevating the quality and relevance of design outputs across projects.

FirstResponder Technologies

2018 - 2022

Creative Director

Conducted market research and developed a creative marketing campaign that drove over $2 million in sales, leveraging targeted strategies to increase brand visibility and customer engagement.
Redesigned the company's brand identity and website, leading to a 2000% increase in online store sessions and a 26% boost in customer conversion rates, significantly enhancing brand presence and user experience.
Sourced and cultivated prospective clients through internet research, trade shows, referrals, and professional directories, contributing to a steady pipeline of new business opportunities.
Directed a cross-functional creative team to produce cohesive design concepts across multiple channels, including websites, email marketing, and social media, ensuring brand consistency and impact.
Coordinated and directed product photo and video shoots for educational and promotional social media content, strengthening the brand's visual presence and storytelling on digital platforms.
Produced high-quality design and written content for internal and external publications, including presentations, product brochures, one-pagers, and press releases, supporting the company’s marketing and communication objectives.
Designed two custom 10x20-foot trade show booth displays used nationwide, enhancing the company’s presence and impact at industry events.

FirstResponder Technologies

2018 - 2022

Creative Director

Conducted market research and developed a creative marketing campaign that drove over $2 million in sales, leveraging targeted strategies to increase brand visibility and customer engagement.
Redesigned the company's brand identity and website, leading to a 2000% increase in online store sessions and a 26% boost in customer conversion rates, significantly enhancing brand presence and user experience.
Sourced and cultivated prospective clients through internet research, trade shows, referrals, and professional directories, contributing to a steady pipeline of new business opportunities.
Directed a cross-functional creative team to produce cohesive design concepts across multiple channels, including websites, email marketing, and social media, ensuring brand consistency and impact.
Coordinated and directed product photo and video shoots for educational and promotional social media content, strengthening the brand's visual presence and storytelling on digital platforms.
Produced high-quality design and written content for internal and external publications, including presentations, product brochures, one-pagers, and press releases, supporting the company’s marketing and communication objectives.
Designed two custom 10x20-foot trade show booth displays used nationwide, enhancing the company’s presence and impact at industry events.

FirstResponder Technologies

2018 - 2022

Creative Director

Conducted market research and developed a creative marketing campaign that drove over $2 million in sales, leveraging targeted strategies to increase brand visibility and customer engagement.
Redesigned the company's brand identity and website, leading to a 2000% increase in online store sessions and a 26% boost in customer conversion rates, significantly enhancing brand presence and user experience.
Sourced and cultivated prospective clients through internet research, trade shows, referrals, and professional directories, contributing to a steady pipeline of new business opportunities.
Directed a cross-functional creative team to produce cohesive design concepts across multiple channels, including websites, email marketing, and social media, ensuring brand consistency and impact.
Coordinated and directed product photo and video shoots for educational and promotional social media content, strengthening the brand's visual presence and storytelling on digital platforms.
Produced high-quality design and written content for internal and external publications, including presentations, product brochures, one-pagers, and press releases, supporting the company’s marketing and communication objectives.
Designed two custom 10x20-foot trade show booth displays used nationwide, enhancing the company’s presence and impact at industry events.

FirstResponder Technologies

2018 - 2022

Creative Director

Conducted market research and developed a creative marketing campaign that drove over $2 million in sales, leveraging targeted strategies to increase brand visibility and customer engagement.
Redesigned the company's brand identity and website, leading to a 2000% increase in online store sessions and a 26% boost in customer conversion rates, significantly enhancing brand presence and user experience.
Sourced and cultivated prospective clients through internet research, trade shows, referrals, and professional directories, contributing to a steady pipeline of new business opportunities.
Directed a cross-functional creative team to produce cohesive design concepts across multiple channels, including websites, email marketing, and social media, ensuring brand consistency and impact.
Coordinated and directed product photo and video shoots for educational and promotional social media content, strengthening the brand's visual presence and storytelling on digital platforms.
Produced high-quality design and written content for internal and external publications, including presentations, product brochures, one-pagers, and press releases, supporting the company’s marketing and communication objectives.
Designed two custom 10x20-foot trade show booth displays used nationwide, enhancing the company’s presence and impact at industry events.

Genlantis Diagnostics

2018 - 2021

Creative Marketing Director

Orchestrated and executed high-impact marketing campaigns and strategies that significantly boosted brand awareness and user acquisition, positioning Genlantis DX as a key player in the diagnostics space.
Facilitated cross-functional collaboration and partnered closely with the C-suite, actively contributing to strategic decisions on budget allocation and guiding the company's overall direction.
Developed a suite of essential internal assets, including the company’s business plan, one-pagers, pitch decks, product packaging, and user manuals, establishing a cohesive brand narrative and enhancing internal communication.
Led the creative team in designing Genlantis DX’s first mobile application, creating a seamless, user-friendly experience that connected users to effective diagnostic tests and simplified the diagnostic process.

Genlantis Diagnostics

2018 - 2021

Creative Marketing Director

Orchestrated and executed high-impact marketing campaigns and strategies that significantly boosted brand awareness and user acquisition, positioning Genlantis DX as a key player in the diagnostics space.
Facilitated cross-functional collaboration and partnered closely with the C-suite, actively contributing to strategic decisions on budget allocation and guiding the company's overall direction.
Developed a suite of essential internal assets, including the company’s business plan, one-pagers, pitch decks, product packaging, and user manuals, establishing a cohesive brand narrative and enhancing internal communication.
Led the creative team in designing Genlantis DX’s first mobile application, creating a seamless, user-friendly experience that connected users to effective diagnostic tests and simplified the diagnostic process.

Genlantis Diagnostics

2018 - 2021

Creative Marketing Director

Orchestrated and executed high-impact marketing campaigns and strategies that significantly boosted brand awareness and user acquisition, positioning Genlantis DX as a key player in the diagnostics space.
Facilitated cross-functional collaboration and partnered closely with the C-suite, actively contributing to strategic decisions on budget allocation and guiding the company's overall direction.
Developed a suite of essential internal assets, including the company’s business plan, one-pagers, pitch decks, product packaging, and user manuals, establishing a cohesive brand narrative and enhancing internal communication.
Led the creative team in designing Genlantis DX’s first mobile application, creating a seamless, user-friendly experience that connected users to effective diagnostic tests and simplified the diagnostic process.

Genlantis Diagnostics

2018 - 2021

Creative Marketing Director

Orchestrated and executed high-impact marketing campaigns and strategies that significantly boosted brand awareness and user acquisition, positioning Genlantis DX as a key player in the diagnostics space.
Facilitated cross-functional collaboration and partnered closely with the C-suite, actively contributing to strategic decisions on budget allocation and guiding the company's overall direction.
Developed a suite of essential internal assets, including the company’s business plan, one-pagers, pitch decks, product packaging, and user manuals, establishing a cohesive brand narrative and enhancing internal communication.
Led the creative team in designing Genlantis DX’s first mobile application, creating a seamless, user-friendly experience that connected users to effective diagnostic tests and simplified the diagnostic process.

Buzzfeed

2017 - 2018

Live Video Producer

Increased BuzzFeed’s digital presence by creating engaging, shareable live video content for social media platforms and news feeds, attracting millions of views and amplifying brand reach.
Produced dynamic graphics and promotional video clips using Adobe Creative Suite, enhancing the visual appeal of livestreams and short-form video content.
Analyzed and optimized livestream performance metrics to curate viral, newsworthy content that resonated with BuzzFeed’s audience and boosted engagement.
Represented BuzzFeed at high-profile events including the State of the Union Address, the Climate State of the Union, Women’s March, and March for Our Lives, capturing real-time content for livestreams.
Collaborated with editors, reporters, and producers to create impactful livestreams from both the newsroom and the field, delivering timely and relevant digital content.
Developed cross-platform content creation skills, strengthening written and verbal communication, on-camera reporting, and digital production.

Buzzfeed

2017 - 2018

Live Video Producer

Increased BuzzFeed’s digital presence by creating engaging, shareable live video content for social media platforms and news feeds, attracting millions of views and amplifying brand reach.
Produced dynamic graphics and promotional video clips using Adobe Creative Suite, enhancing the visual appeal of livestreams and short-form video content.
Analyzed and optimized livestream performance metrics to curate viral, newsworthy content that resonated with BuzzFeed’s audience and boosted engagement.
Represented BuzzFeed at high-profile events including the State of the Union Address, the Climate State of the Union, Women’s March, and March for Our Lives, capturing real-time content for livestreams.
Collaborated with editors, reporters, and producers to create impactful livestreams from both the newsroom and the field, delivering timely and relevant digital content.
Developed cross-platform content creation skills, strengthening written and verbal communication, on-camera reporting, and digital production.

Buzzfeed

2017 - 2018

Live Video Producer

Increased BuzzFeed’s digital presence by creating engaging, shareable live video content for social media platforms and news feeds, attracting millions of views and amplifying brand reach.
Produced dynamic graphics and promotional video clips using Adobe Creative Suite, enhancing the visual appeal of livestreams and short-form video content.
Analyzed and optimized livestream performance metrics to curate viral, newsworthy content that resonated with BuzzFeed’s audience and boosted engagement.
Represented BuzzFeed at high-profile events including the State of the Union Address, the Climate State of the Union, Women’s March, and March for Our Lives, capturing real-time content for livestreams.
Collaborated with editors, reporters, and producers to create impactful livestreams from both the newsroom and the field, delivering timely and relevant digital content.
Developed cross-platform content creation skills, strengthening written and verbal communication, on-camera reporting, and digital production.

Buzzfeed

2017 - 2018

Live Video Producer

Increased BuzzFeed’s digital presence by creating engaging, shareable live video content for social media platforms and news feeds, attracting millions of views and amplifying brand reach.
Produced dynamic graphics and promotional video clips using Adobe Creative Suite, enhancing the visual appeal of livestreams and short-form video content.
Analyzed and optimized livestream performance metrics to curate viral, newsworthy content that resonated with BuzzFeed’s audience and boosted engagement.
Represented BuzzFeed at high-profile events including the State of the Union Address, the Climate State of the Union, Women’s March, and March for Our Lives, capturing real-time content for livestreams.
Collaborated with editors, reporters, and producers to create impactful livestreams from both the newsroom and the field, delivering timely and relevant digital content.
Developed cross-platform content creation skills, strengthening written and verbal communication, on-camera reporting, and digital production.