Overview
Prismatic is a software company that provides an integration platform designed specifically for B2B SaaS companies, enabling them to easily connect their products with other software to enhance functionality and streamline workflows. Prismatic sought a cohesive, scalable design system to streamline its product experience, improve consistency, and accelerate the design-to-development workflow. As Senior Product Designer, I led the Prismatic website redesign, focusing on a clearly organized design system for scalability that meets accessibility standards.
Overview
Prismatic is a software company that provides an integration platform designed specifically for B2B SaaS companies, enabling them to easily connect their products with other software to enhance functionality and streamline workflows. Prismatic sought a cohesive, scalable design system to streamline its product experience, improve consistency, and accelerate the design-to-development workflow. As Senior Product Designer, I led the Prismatic website redesign, focusing on a clearly organized design system for scalability that meets accessibility standards.
Overview
Prismatic is a software company that provides an integration platform designed specifically for B2B SaaS companies, enabling them to easily connect their products with other software to enhance functionality and streamline workflows. Prismatic sought a cohesive, scalable design system to streamline its product experience, improve consistency, and accelerate the design-to-development workflow. As Senior Product Designer, I led the Prismatic website redesign, focusing on a clearly organized design system for scalability that meets accessibility standards.
Overview
Prismatic is a software company that provides an integration platform designed specifically for B2B SaaS companies, enabling them to easily connect their products with other software to enhance functionality and streamline workflows. Prismatic sought a cohesive, scalable design system to streamline its product experience, improve consistency, and accelerate the design-to-development workflow. As Senior Product Designer, I led the Prismatic website redesign, focusing on a clearly organized design system for scalability that meets accessibility standards.
The Problem
Prismatic approached Webstacks with significant challenges stemming from their outdated and underperforming website, which was not only impacting their conversion rates but also driving high bounce rates due to convoluted navigation. Despite having a superior product compared to competitors, their website’s cluttered design and confusing user paths created frustration and disengagement among visitors. It lacked the modern aesthetics and streamlined functionality necessary to attract and retain customers effectively. Furthermore, Prismatic’s stale and restrictive brand guidelines made it difficult to present a fresh, cohesive identity that aligned with their innovative product offering. They required a comprehensive redesign to simplify navigation, reduce bounce rates, and improve conversions, while revitalizing their brand to reflect their market leadership and resonate with their target audience.
The Problem
Prismatic approached Webstacks with significant challenges stemming from their outdated and underperforming website, which was not only impacting their conversion rates but also driving high bounce rates due to convoluted navigation. Despite having a superior product compared to competitors, their website’s cluttered design and confusing user paths created frustration and disengagement among visitors. It lacked the modern aesthetics and streamlined functionality necessary to attract and retain customers effectively. Furthermore, Prismatic’s stale and restrictive brand guidelines made it difficult to present a fresh, cohesive identity that aligned with their innovative product offering. They required a comprehensive redesign to simplify navigation, reduce bounce rates, and improve conversions, while revitalizing their brand to reflect their market leadership and resonate with their target audience.
The Problem
Prismatic approached Webstacks with significant challenges stemming from their outdated and underperforming website, which was not only impacting their conversion rates but also driving high bounce rates due to convoluted navigation. Despite having a superior product compared to competitors, their website’s cluttered design and confusing user paths created frustration and disengagement among visitors. It lacked the modern aesthetics and streamlined functionality necessary to attract and retain customers effectively. Furthermore, Prismatic’s stale and restrictive brand guidelines made it difficult to present a fresh, cohesive identity that aligned with their innovative product offering. They required a comprehensive redesign to simplify navigation, reduce bounce rates, and improve conversions, while revitalizing their brand to reflect their market leadership and resonate with their target audience.
The Problem
Prismatic approached Webstacks with significant challenges stemming from their outdated and underperforming website, which was not only impacting their conversion rates but also driving high bounce rates due to convoluted navigation. Despite having a superior product compared to competitors, their website’s cluttered design and confusing user paths created frustration and disengagement among visitors. It lacked the modern aesthetics and streamlined functionality necessary to attract and retain customers effectively. Furthermore, Prismatic’s stale and restrictive brand guidelines made it difficult to present a fresh, cohesive identity that aligned with their innovative product offering. They required a comprehensive redesign to simplify navigation, reduce bounce rates, and improve conversions, while revitalizing their brand to reflect their market leadership and resonate with their target audience.
Challenges
Challenges
Challenges
Challenges
Inconsistent Navigation
Disorganized navigation confused users and increased bounce rates, making it hard to find essential information.
Inconsistent Navigation
Disorganized navigation confused users and increased bounce rates, making it hard to find essential information.
Inconsistent Navigation
Disorganized navigation confused users and increased bounce rates, making it hard to find essential information.
Inconsistent Navigation
Disorganized navigation confused users and increased bounce rates, making it hard to find essential information.
Scalability and Accessibility
The lack of a scalable design system slowed development and failed to meet WCAG accessibility standards, limiting usability.
Scalability and Accessibility
The lack of a scalable design system slowed development and failed to meet WCAG accessibility standards, limiting usability.
Scalability and Accessibility
The lack of a scalable design system slowed development and failed to meet WCAG accessibility standards, limiting usability.
Scalability and Accessibility
The lack of a scalable design system slowed development and failed to meet WCAG accessibility standards, limiting usability.
User Experience Fragmentation
Inconsistent design patterns across modules created a disjointed experience, amplifying navigation and accessibility issues.
User Experience Fragmentation
Inconsistent design patterns across modules created a disjointed experience, amplifying navigation and accessibility issues.
User Experience Fragmentation
Inconsistent design patterns across modules created a disjointed experience, amplifying navigation and accessibility issues.
User Experience Fragmentation
Inconsistent design patterns across modules created a disjointed experience, amplifying navigation and accessibility issues.
Prismatic's Original Website
Prismatic's Original Website
Prismatic's Original Website
Prismatic's Original Website
Research & Discovery
Research & Discovery
Research & Discovery
Research & Discovery
Web Presence Workshop
To kick off the project, we led a web presence workshop with Prismatic’s key stakeholders, aligning on goals, brand vision, and user needs. A core activity was a word association exercise, where stakeholders used paired adjectives (e.g., "modern vs. traditional") on a bipolar scale to define desired visual characteristics. Each adjective pair linked to visual examples, helping clarify preferences for the site’s art direction. This exercise set a clear aesthetic foundation, ensuring the design would resonate with both the brand and its audience.
Web Presence Workshop
To kick off the project, we led a web presence workshop with Prismatic’s key stakeholders, aligning on goals, brand vision, and user needs. A core activity was a word association exercise, where stakeholders used paired adjectives (e.g., "modern vs. traditional") on a bipolar scale to define desired visual characteristics. Each adjective pair linked to visual examples, helping clarify preferences for the site’s art direction. This exercise set a clear aesthetic foundation, ensuring the design would resonate with both the brand and its audience.
Web Presence Workshop
To kick off the project, we led a web presence workshop with Prismatic’s key stakeholders, aligning on goals, brand vision, and user needs. A core activity was a word association exercise, where stakeholders used paired adjectives (e.g., "modern vs. traditional") on a bipolar scale to define desired visual characteristics. Each adjective pair linked to visual examples, helping clarify preferences for the site’s art direction. This exercise set a clear aesthetic foundation, ensuring the design would resonate with both the brand and its audience.
Web Presence Workshop
To kick off the project, we led a web presence workshop with Prismatic’s key stakeholders, aligning on goals, brand vision, and user needs. A core activity was a word association exercise, where stakeholders used paired adjectives (e.g., "modern vs. traditional") on a bipolar scale to define desired visual characteristics. Each adjective pair linked to visual examples, helping clarify preferences for the site’s art direction. This exercise set a clear aesthetic foundation, ensuring the design would resonate with both the brand and its audience.
Word Association Exercise
Word Association Exercise
Word Association Exercise
Word Association Exercise
Vignette Exploration
Following the web presence workshop and the word association exercise, we moved into a vignettes phase, where we explored three distinct visual directions to establish Prismatic's new aesthetic. I collaborated with two designers, each tasked with interpreting a theme derived from our word association results, such as "Authoritative & Industrial," "Trendy & Subtle," and "Approachable & Technical." Each vignette served as a visual prototype, showcasing a complete homepage design, typography choices, color palettes, and graphical elements. This phase allowed us to experiment with various looks and feels, helping Prismatic’s stakeholders envision how different themes could shape the brand’s identity and ensuring we aligned on a visual direction before proceeding with the full design system build.
Vignette Exploration
Following the web presence workshop and the word association exercise, we moved into a vignettes phase, where we explored three distinct visual directions to establish Prismatic's new aesthetic. I collaborated with two designers, each tasked with interpreting a theme derived from our word association results, such as "Authoritative & Industrial," "Trendy & Subtle," and "Approachable & Technical." Each vignette served as a visual prototype, showcasing a complete homepage design, typography choices, color palettes, and graphical elements. This phase allowed us to experiment with various looks and feels, helping Prismatic’s stakeholders envision how different themes could shape the brand’s identity and ensuring we aligned on a visual direction before proceeding with the full design system build.
Vignette Exploration
Following the web presence workshop and the word association exercise, we moved into a vignettes phase, where we explored three distinct visual directions to establish Prismatic's new aesthetic. I collaborated with two designers, each tasked with interpreting a theme derived from our word association results, such as "Authoritative & Industrial," "Trendy & Subtle," and "Approachable & Technical." Each vignette served as a visual prototype, showcasing a complete homepage design, typography choices, color palettes, and graphical elements. This phase allowed us to experiment with various looks and feels, helping Prismatic’s stakeholders envision how different themes could shape the brand’s identity and ensuring we aligned on a visual direction before proceeding with the full design system build.
Vignette Exploration
Following the web presence workshop and the word association exercise, we moved into a vignettes phase, where we explored three distinct visual directions to establish Prismatic's new aesthetic. I collaborated with two designers, each tasked with interpreting a theme derived from our word association results, such as "Authoritative & Industrial," "Trendy & Subtle," and "Approachable & Technical." Each vignette served as a visual prototype, showcasing a complete homepage design, typography choices, color palettes, and graphical elements. This phase allowed us to experiment with various looks and feels, helping Prismatic’s stakeholders envision how different themes could shape the brand’s identity and ensuring we aligned on a visual direction before proceeding with the full design system build.
Design Strategy
After reviewing the three vignette options, Prismatic decided to move forward with Vignette 1, which embodied an "Authoritative & Industrial" theme that best aligned with their brand vision. Following this decision, we conducted a comprehensive audit of Prismatic’s existing UI components and user flows, identifying opportunities for standardization and improvement. The design system was structured around three guiding principles: Scalability, Consistency, and Efficiency.
Design Strategy
After reviewing the three vignette options, Prismatic decided to move forward with Vignette 1, which embodied an "Authoritative & Industrial" theme that best aligned with their brand vision. Following this decision, we conducted a comprehensive audit of Prismatic’s existing UI components and user flows, identifying opportunities for standardization and improvement. The design system was structured around three guiding principles: Scalability, Consistency, and Efficiency.
Design Strategy
After reviewing the three vignette options, Prismatic decided to move forward with Vignette 1, which embodied an "Authoritative & Industrial" theme that best aligned with their brand vision. Following this decision, we conducted a comprehensive audit of Prismatic’s existing UI components and user flows, identifying opportunities for standardization and improvement. The design system was structured around three guiding principles: Scalability, Consistency, and Efficiency.
Design Strategy
After reviewing the three vignette options, Prismatic decided to move forward with Vignette 1, which embodied an "Authoritative & Industrial" theme that best aligned with their brand vision. Following this decision, we conducted a comprehensive audit of Prismatic’s existing UI components and user flows, identifying opportunities for standardization and improvement. The design system was structured around three guiding principles: Scalability, Consistency, and Efficiency.
Component Library Creation
Developed a centralized repository of UI components in Figma, including essential elements like buttons, modals, input fields, and navigation structures, all adhering to Prismatic’s refreshed brand guidelines.
Component Library Creation
Developed a centralized repository of UI components in Figma, including essential elements like buttons, modals, input fields, and navigation structures, all adhering to Prismatic’s refreshed brand guidelines.
Component Library Creation
Developed a centralized repository of UI components in Figma, including essential elements like buttons, modals, input fields, and navigation structures, all adhering to Prismatic’s refreshed brand guidelines.
Component Library Creation
Developed a centralized repository of UI components in Figma, including essential elements like buttons, modals, input fields, and navigation structures, all adhering to Prismatic’s refreshed brand guidelines.
Design Tokens & Style Guide
Built a set of design tokens (e.g., color palette, typography, spacing) and a comprehensive style guide to ensure brand and visual consistency.
Design Tokens & Style Guide
Built a set of design tokens (e.g., color palette, typography, spacing) and a comprehensive style guide to ensure brand and visual consistency.
Design Tokens & Style Guide
Built a set of design tokens (e.g., color palette, typography, spacing) and a comprehensive style guide to ensure brand and visual consistency.
Design Tokens & Style Guide
Built a set of design tokens (e.g., color palette, typography, spacing) and a comprehensive style guide to ensure brand and visual consistency.
Documentation and Governance
Produced in-depth documentation outlining component usage, interaction patterns, and guidelines, enabling seamless adoption across design and development teams.
Documentation and Governance
Produced in-depth documentation outlining component usage, interaction patterns, and guidelines, enabling seamless adoption across design and development teams.
Documentation and Governance
Produced in-depth documentation outlining component usage, interaction patterns, and guidelines, enabling seamless adoption across design and development teams.
Documentation and Governance
Produced in-depth documentation outlining component usage, interaction patterns, and guidelines, enabling seamless adoption across design and development teams.
Information Architecture & Wireframes
Information Architecture & Wireframes
Information Architecture & Wireframes
Information Architecture & Wireframes
Site Map Creation
During the discovery phase, our head of strategy developed a comprehensive sitemap using Slickplan. This sitemap mapped out Prismatic’s entire navigation structure and user flow, providing a detailed overview of the site’s hierarchy. It allowed us to identify content gaps, optimize pathways for users, and ensure the site architecture aligned with both stakeholder goals and user needs. This foundational work ensured that every part of the website was strategically organized to maximize user engagement and conversions.
Site Map Creation
During the discovery phase, our head of strategy developed a comprehensive sitemap using Slickplan. This sitemap mapped out Prismatic’s entire navigation structure and user flow, providing a detailed overview of the site’s hierarchy. It allowed us to identify content gaps, optimize pathways for users, and ensure the site architecture aligned with both stakeholder goals and user needs. This foundational work ensured that every part of the website was strategically organized to maximize user engagement and conversions.
Site Map Creation
During the discovery phase, our head of strategy developed a comprehensive sitemap using Slickplan. This sitemap mapped out Prismatic’s entire navigation structure and user flow, providing a detailed overview of the site’s hierarchy. It allowed us to identify content gaps, optimize pathways for users, and ensure the site architecture aligned with both stakeholder goals and user needs. This foundational work ensured that every part of the website was strategically organized to maximize user engagement and conversions.
Site Map Creation
During the discovery phase, our head of strategy developed a comprehensive sitemap using Slickplan. This sitemap mapped out Prismatic’s entire navigation structure and user flow, providing a detailed overview of the site’s hierarchy. It allowed us to identify content gaps, optimize pathways for users, and ensure the site architecture aligned with both stakeholder goals and user needs. This foundational work ensured that every part of the website was strategically organized to maximize user engagement and conversions.
Wireframes
To complement the sitemap, we created detailed wireframes for each dropdown menu in the navigation. These diagrams outlined the layout and structure of each page, enabling the design and development teams to visualize and maintain consistency across the site. The wireframes served as a blueprint for aligning user expectations with Prismatic’s business objectives, streamlining the design process while ensuring clarity and functionality.
Wireframes
To complement the sitemap, we created detailed wireframes for each dropdown menu in the navigation. These diagrams outlined the layout and structure of each page, enabling the design and development teams to visualize and maintain consistency across the site. The wireframes served as a blueprint for aligning user expectations with Prismatic’s business objectives, streamlining the design process while ensuring clarity and functionality.
Wireframes
To complement the sitemap, we created detailed wireframes for each dropdown menu in the navigation. These diagrams outlined the layout and structure of each page, enabling the design and development teams to visualize and maintain consistency across the site. The wireframes served as a blueprint for aligning user expectations with Prismatic’s business objectives, streamlining the design process while ensuring clarity and functionality.
Wireframes
To complement the sitemap, we created detailed wireframes for each dropdown menu in the navigation. These diagrams outlined the layout and structure of each page, enabling the design and development teams to visualize and maintain consistency across the site. The wireframes served as a blueprint for aligning user expectations with Prismatic’s business objectives, streamlining the design process while ensuring clarity and functionality.
Design System Execution
Design System Execution
Design System Execution
Design System Execution
File Organization
To create a scalable, organized design system for Prismatic, I structured the Figma file using Atomic Design principles, categorizing elements into atoms, molecules, and components.
Atoms: These foundational elements include core brand assets like logos, colors, typography, and effects. Each type of atom is separated by page to ensure easy access and consistent branding.
Molecules: Molecules are small, reusable UI elements built from atoms, such as buttons and input fields. They carry properties from atoms, allowing for flexibility while maintaining a cohesive look.
Components: These are more complex UI elements composed of atoms and molecules, like navigation bars, modals, and card layouts. Each component is designed to be flexible, responsive, and ready to integrate into larger layouts. This structure keeps Prismatic’s design system organized, making it easy to update and ensuring consistency across all products.
File Organization
To create a scalable, organized design system for Prismatic, I structured the Figma file using Atomic Design principles, categorizing elements into atoms, molecules, and components.
Atoms: These foundational elements include core brand assets like logos, colors, typography, and effects. Each type of atom is separated by page to ensure easy access and consistent branding.
Molecules: Molecules are small, reusable UI elements built from atoms, such as buttons and input fields. They carry properties from atoms, allowing for flexibility while maintaining a cohesive look.
Components: These are more complex UI elements composed of atoms and molecules, like navigation bars, modals, and card layouts. Each component is designed to be flexible, responsive, and ready to integrate into larger layouts. This structure keeps Prismatic’s design system organized, making it easy to update and ensuring consistency across all products.
File Organization
To create a scalable, organized design system for Prismatic, I structured the Figma file using Atomic Design principles, categorizing elements into atoms, molecules, and components.
Atoms: These foundational elements include core brand assets like logos, colors, typography, and effects. Each type of atom is separated by page to ensure easy access and consistent branding.
Molecules: Molecules are small, reusable UI elements built from atoms, such as buttons and input fields. They carry properties from atoms, allowing for flexibility while maintaining a cohesive look.
Components: These are more complex UI elements composed of atoms and molecules, like navigation bars, modals, and card layouts. Each component is designed to be flexible, responsive, and ready to integrate into larger layouts. This structure keeps Prismatic’s design system organized, making it easy to update and ensuring consistency across all products.
File Organization
To create a scalable, organized design system for Prismatic, I structured the Figma file using Atomic Design principles, categorizing elements into atoms, molecules, and components.
Atoms: These foundational elements include core brand assets like logos, colors, typography, and effects. Each type of atom is separated by page to ensure easy access and consistent branding.
Molecules: Molecules are small, reusable UI elements built from atoms, such as buttons and input fields. They carry properties from atoms, allowing for flexibility while maintaining a cohesive look.
Components: These are more complex UI elements composed of atoms and molecules, like navigation bars, modals, and card layouts. Each component is designed to be flexible, responsive, and ready to integrate into larger layouts. This structure keeps Prismatic’s design system organized, making it easy to update and ensuring consistency across all products.
Foundation Styles
Creating consistent foundation styles was essential for Prismatic’s design system. In Figma, I defined styles as reusable attributes to maintain visual coherence and make it easy to apply them across components.
Typography: Headings, captions, body text, and labels were all carefully defined to create a hierarchy that’s both clear and on-brand.
Color: Prismatic’s primary, secondary, accent, and system colors were organized into a flexible palette, ensuring a cohesive look across the platform.
Grids: I established responsive grid styles for different screen sizes to ensure that components adapt seamlessly across devices.
Effects: Shadow elevations and blur effects were standardized to add visual depth and clarity.
Accessibility was a top priority at this stage. I set guidelines for contrast ratios (e.g., ensuring text against backgrounds meets a 4.5:1 ratio) and defined minimum text sizes for both mobile and desktop to enhance readability for all users.
Foundation Styles
Creating consistent foundation styles was essential for Prismatic’s design system. In Figma, I defined styles as reusable attributes to maintain visual coherence and make it easy to apply them across components.
Typography: Headings, captions, body text, and labels were all carefully defined to create a hierarchy that’s both clear and on-brand.
Color: Prismatic’s primary, secondary, accent, and system colors were organized into a flexible palette, ensuring a cohesive look across the platform.
Grids: I established responsive grid styles for different screen sizes to ensure that components adapt seamlessly across devices.
Effects: Shadow elevations and blur effects were standardized to add visual depth and clarity.
Accessibility was a top priority at this stage. I set guidelines for contrast ratios (e.g., ensuring text against backgrounds meets a 4.5:1 ratio) and defined minimum text sizes for both mobile and desktop to enhance readability for all users.
Foundation Styles
Creating consistent foundation styles was essential for Prismatic’s design system. In Figma, I defined styles as reusable attributes to maintain visual coherence and make it easy to apply them across components.
Typography: Headings, captions, body text, and labels were all carefully defined to create a hierarchy that’s both clear and on-brand.
Color: Prismatic’s primary, secondary, accent, and system colors were organized into a flexible palette, ensuring a cohesive look across the platform.
Grids: I established responsive grid styles for different screen sizes to ensure that components adapt seamlessly across devices.
Effects: Shadow elevations and blur effects were standardized to add visual depth and clarity.
Accessibility was a top priority at this stage. I set guidelines for contrast ratios (e.g., ensuring text against backgrounds meets a 4.5:1 ratio) and defined minimum text sizes for both mobile and desktop to enhance readability for all users.
Foundation Styles
Creating consistent foundation styles was essential for Prismatic’s design system. In Figma, I defined styles as reusable attributes to maintain visual coherence and make it easy to apply them across components.
Typography: Headings, captions, body text, and labels were all carefully defined to create a hierarchy that’s both clear and on-brand.
Color: Prismatic’s primary, secondary, accent, and system colors were organized into a flexible palette, ensuring a cohesive look across the platform.
Grids: I established responsive grid styles for different screen sizes to ensure that components adapt seamlessly across devices.
Effects: Shadow elevations and blur effects were standardized to add visual depth and clarity.
Accessibility was a top priority at this stage. I set guidelines for contrast ratios (e.g., ensuring text against backgrounds meets a 4.5:1 ratio) and defined minimum text sizes for both mobile and desktop to enhance readability for all users.
Component and Variant Properties
The addition of component variants in Figma transformed how we structured Prismatic’s design system, making it more intuitive for designers and adaptable to different use cases. For Prismatic, I set up variants with properties for commonly used components to ensure versatility and ease of use.
Component States: Components like card decks were built with multiple states (e.g., default, hover, active) to provide flexibility for various interactions.
Responsive Widths: For components used on different devices, I created variants to adjust widths based on screen size.
Additional Properties: I also used component properties to toggle visibility for text or icons and set up editable text fields in the properties panel, making it easier for designers to customize components directly from the Figma properties.
Component and Variant Properties
The addition of component variants in Figma transformed how we structured Prismatic’s design system, making it more intuitive for designers and adaptable to different use cases. For Prismatic, I set up variants with properties for commonly used components to ensure versatility and ease of use.
Component States: Components like card decks were built with multiple states (e.g., default, hover, active) to provide flexibility for various interactions.
Responsive Widths: For components used on different devices, I created variants to adjust widths based on screen size.
Additional Properties: I also used component properties to toggle visibility for text or icons and set up editable text fields in the properties panel, making it easier for designers to customize components directly from the Figma properties.
Component and Variant Properties
The addition of component variants in Figma transformed how we structured Prismatic’s design system, making it more intuitive for designers and adaptable to different use cases. For Prismatic, I set up variants with properties for commonly used components to ensure versatility and ease of use.
Component States: Components like card decks were built with multiple states (e.g., default, hover, active) to provide flexibility for various interactions.
Responsive Widths: For components used on different devices, I created variants to adjust widths based on screen size.
Additional Properties: I also used component properties to toggle visibility for text or icons and set up editable text fields in the properties panel, making it easier for designers to customize components directly from the Figma properties.
Component and Variant Properties
The addition of component variants in Figma transformed how we structured Prismatic’s design system, making it more intuitive for designers and adaptable to different use cases. For Prismatic, I set up variants with properties for commonly used components to ensure versatility and ease of use.
Component States: Components like card decks were built with multiple states (e.g., default, hover, active) to provide flexibility for various interactions.
Responsive Widths: For components used on different devices, I created variants to adjust widths based on screen size.
Additional Properties: I also used component properties to toggle visibility for text or icons and set up editable text fields in the properties panel, making it easier for designers to customize components directly from the Figma properties.
Navigation Design
Using the sitemap created in Slickplan as a foundation, I designed a highly intuitive header navigation that provides users with seamless access to Prismatic’s key content. The sitemap enabled me to map out logical groupings of pages and establish clear user flows, ensuring the navigation was well-organized and scalable.
Complementing this, detailed designs were created for each dropdown menu, outlining the structure, hierarchy, and key content elements for various navigation states. These designs guided the development of responsive navigation menus for different breakpoints, ensuring that the user experience remained consistent across desktop, tablet, and mobile devices. This meticulous approach to navigation design not only improved usability but also aligned with Prismatic’s goal of creating a cohesive and engaging website experience.
Navigation Design
Using the sitemap created in Slickplan as a foundation, I designed a highly intuitive header navigation that provides users with seamless access to Prismatic’s key content. The sitemap enabled me to map out logical groupings of pages and establish clear user flows, ensuring the navigation was well-organized and scalable.
Complementing this, detailed designs were created for each dropdown menu, outlining the structure, hierarchy, and key content elements for various navigation states. These designs guided the development of responsive navigation menus for different breakpoints, ensuring that the user experience remained consistent across desktop, tablet, and mobile devices. This meticulous approach to navigation design not only improved usability but also aligned with Prismatic’s goal of creating a cohesive and engaging website experience.
Navigation Design
Using the sitemap created in Slickplan as a foundation, I designed a highly intuitive header navigation that provides users with seamless access to Prismatic’s key content. The sitemap enabled me to map out logical groupings of pages and establish clear user flows, ensuring the navigation was well-organized and scalable.
Complementing this, detailed designs were created for each dropdown menu, outlining the structure, hierarchy, and key content elements for various navigation states. These designs guided the development of responsive navigation menus for different breakpoints, ensuring that the user experience remained consistent across desktop, tablet, and mobile devices. This meticulous approach to navigation design not only improved usability but also aligned with Prismatic’s goal of creating a cohesive and engaging website experience.
Navigation Design
Using the sitemap created in Slickplan as a foundation, I designed a highly intuitive header navigation that provides users with seamless access to Prismatic’s key content. The sitemap enabled me to map out logical groupings of pages and establish clear user flows, ensuring the navigation was well-organized and scalable.
Complementing this, detailed designs were created for each dropdown menu, outlining the structure, hierarchy, and key content elements for various navigation states. These designs guided the development of responsive navigation menus for different breakpoints, ensuring that the user experience remained consistent across desktop, tablet, and mobile devices. This meticulous approach to navigation design not only improved usability but also aligned with Prismatic’s goal of creating a cohesive and engaging website experience.
Documentation & Dev Handoff
Documentation & Dev Handoff
Documentation & Dev Handoff
Documentation & Dev Handoff
Documentation
Creating thorough and accessible documentation was essential to making Prismatic’s design system intuitive and developer-friendly. Once the file structure, foundational styles, and components were finalized, I shifted my focus to enhancing the design-to-development handoff process by leveraging Figma's dev mode feature for annotations.
Each component was meticulously annotated with dev notes, detailing the entire structure of content modeling, focus states for accessibility, and key interaction details. These annotations ensured that developers had all the necessary information at their fingertips, enabling a seamless handoff process.
Documentation
Creating thorough and accessible documentation was essential to making Prismatic’s design system intuitive and developer-friendly. Once the file structure, foundational styles, and components were finalized, I shifted my focus to enhancing the design-to-development handoff process by leveraging Figma's dev mode feature for annotations.
Each component was meticulously annotated with dev notes, detailing the entire structure of content modeling, focus states for accessibility, and key interaction details. These annotations ensured that developers had all the necessary information at their fingertips, enabling a seamless handoff process.
Documentation
Creating thorough and accessible documentation was essential to making Prismatic’s design system intuitive and developer-friendly. Once the file structure, foundational styles, and components were finalized, I shifted my focus to enhancing the design-to-development handoff process by leveraging Figma's dev mode feature for annotations.
Each component was meticulously annotated with dev notes, detailing the entire structure of content modeling, focus states for accessibility, and key interaction details. These annotations ensured that developers had all the necessary information at their fingertips, enabling a seamless handoff process.
Documentation
Creating thorough and accessible documentation was essential to making Prismatic’s design system intuitive and developer-friendly. Once the file structure, foundational styles, and components were finalized, I shifted my focus to enhancing the design-to-development handoff process by leveraging Figma's dev mode feature for annotations.
Each component was meticulously annotated with dev notes, detailing the entire structure of content modeling, focus states for accessibility, and key interaction details. These annotations ensured that developers had all the necessary information at their fingertips, enabling a seamless handoff process.
Developer Collaboration
I held multiple one-on-one sessions with developers to refine the documentation and ensure it addressed their specific needs. These conversations focused on clarifying design intent, defining focus states to meet accessibility standards, and capturing any additional details required for implementation. This collaborative effort ensured that no aspect of the design was lost in translation, resulting in a highly efficient workflow.
Key Elements of the Documentation
Page Navigation: Organized pages with labeled frames, enhanced with icons and emojis to make navigation intuitive for both designers and developers.
Frame Headings and Descriptions: Each frame was clearly labeled and accompanied by detailed descriptions that outlined usage, interaction patterns, and best practices for components.
Component-Specific Annotations: Leveraging Figma’s dev notes, I added precise specs, restrictions, and recommendations for each component, covering content hierarchy, responsive behaviors, and focus states for accessibility compliance.
This documentation not only improved cross-team communication but also set a foundation for scalability, ensuring that future updates to the design system could be implemented smoothly and efficiently.
Developer Collaboration
I held multiple one-on-one sessions with developers to refine the documentation and ensure it addressed their specific needs. These conversations focused on clarifying design intent, defining focus states to meet accessibility standards, and capturing any additional details required for implementation. This collaborative effort ensured that no aspect of the design was lost in translation, resulting in a highly efficient workflow.
Key Elements of the Documentation
Page Navigation: Organized pages with labeled frames, enhanced with icons and emojis to make navigation intuitive for both designers and developers.
Frame Headings and Descriptions: Each frame was clearly labeled and accompanied by detailed descriptions that outlined usage, interaction patterns, and best practices for components.
Component-Specific Annotations: Leveraging Figma’s dev notes, I added precise specs, restrictions, and recommendations for each component, covering content hierarchy, responsive behaviors, and focus states for accessibility compliance.
This documentation not only improved cross-team communication but also set a foundation for scalability, ensuring that future updates to the design system could be implemented smoothly and efficiently.
Developer Collaboration
I held multiple one-on-one sessions with developers to refine the documentation and ensure it addressed their specific needs. These conversations focused on clarifying design intent, defining focus states to meet accessibility standards, and capturing any additional details required for implementation. This collaborative effort ensured that no aspect of the design was lost in translation, resulting in a highly efficient workflow.
Key Elements of the Documentation
Page Navigation: Organized pages with labeled frames, enhanced with icons and emojis to make navigation intuitive for both designers and developers.
Frame Headings and Descriptions: Each frame was clearly labeled and accompanied by detailed descriptions that outlined usage, interaction patterns, and best practices for components.
Component-Specific Annotations: Leveraging Figma’s dev notes, I added precise specs, restrictions, and recommendations for each component, covering content hierarchy, responsive behaviors, and focus states for accessibility compliance.
This documentation not only improved cross-team communication but also set a foundation for scalability, ensuring that future updates to the design system could be implemented smoothly and efficiently.
Developer Collaboration
I held multiple one-on-one sessions with developers to refine the documentation and ensure it addressed their specific needs. These conversations focused on clarifying design intent, defining focus states to meet accessibility standards, and capturing any additional details required for implementation. This collaborative effort ensured that no aspect of the design was lost in translation, resulting in a highly efficient workflow.
Key Elements of the Documentation
Page Navigation: Organized pages with labeled frames, enhanced with icons and emojis to make navigation intuitive for both designers and developers.
Frame Headings and Descriptions: Each frame was clearly labeled and accompanied by detailed descriptions that outlined usage, interaction patterns, and best practices for components.
Component-Specific Annotations: Leveraging Figma’s dev notes, I added precise specs, restrictions, and recommendations for each component, covering content hierarchy, responsive behaviors, and focus states for accessibility compliance.
This documentation not only improved cross-team communication but also set a foundation for scalability, ensuring that future updates to the design system could be implemented smoothly and efficiently.
QA Process
After the design system and page builds were developed, we implemented a rigorous QA process to ensure the final product matched the design vision. Developers created preview links of the page designs, which were reviewed using Pastel, a collaborative feedback tool. Pastel allowed both the design team and the client to leave comments directly on the preview links, ensuring that the developed pages were 1:1 with the original designs. This process not only facilitated clear communication but also provided an opportunity for the client to verify that every detail was perfect before launch. By involving clients in this step, we ensured alignment and satisfaction, resulting in a polished, launch-ready product.
QA Process
After the design system and page builds were developed, we implemented a rigorous QA process to ensure the final product matched the design vision. Developers created preview links of the page designs, which were reviewed using Pastel, a collaborative feedback tool. Pastel allowed both the design team and the client to leave comments directly on the preview links, ensuring that the developed pages were 1:1 with the original designs. This process not only facilitated clear communication but also provided an opportunity for the client to verify that every detail was perfect before launch. By involving clients in this step, we ensured alignment and satisfaction, resulting in a polished, launch-ready product.
QA Process
After the design system and page builds were developed, we implemented a rigorous QA process to ensure the final product matched the design vision. Developers created preview links of the page designs, which were reviewed using Pastel, a collaborative feedback tool. Pastel allowed both the design team and the client to leave comments directly on the preview links, ensuring that the developed pages were 1:1 with the original designs. This process not only facilitated clear communication but also provided an opportunity for the client to verify that every detail was perfect before launch. By involving clients in this step, we ensured alignment and satisfaction, resulting in a polished, launch-ready product.
QA Process
After the design system and page builds were developed, we implemented a rigorous QA process to ensure the final product matched the design vision. Developers created preview links of the page designs, which were reviewed using Pastel, a collaborative feedback tool. Pastel allowed both the design team and the client to leave comments directly on the preview links, ensuring that the developed pages were 1:1 with the original designs. This process not only facilitated clear communication but also provided an opportunity for the client to verify that every detail was perfect before launch. By involving clients in this step, we ensured alignment and satisfaction, resulting in a polished, launch-ready product.
Conclusion
Prismatic’s new design system has redefined their digital foundation, enabling scalable growth while setting a higher standard for efficiency, consistency, and innovation. This transformation not only elevated the user experience but also empowered their team to seamlessly adapt as they expand their market reach and product offerings.
Conclusion
Prismatic’s new design system has redefined their digital foundation, enabling scalable growth while setting a higher standard for efficiency, consistency, and innovation. This transformation not only elevated the user experience but also empowered their team to seamlessly adapt as they expand their market reach and product offerings.
Conclusion
Prismatic’s new design system has redefined their digital foundation, enabling scalable growth while setting a higher standard for efficiency, consistency, and innovation. This transformation not only elevated the user experience but also empowered their team to seamlessly adapt as they expand their market reach and product offerings.
Conclusion
Prismatic’s new design system has redefined their digital foundation, enabling scalable growth while setting a higher standard for efficiency, consistency, and innovation. This transformation not only elevated the user experience but also empowered their team to seamlessly adapt as they expand their market reach and product offerings.
Streamlined Design Efficiency
Reduced the time spent on designing and implementing UI components, enabling faster delivery and iteration.
Streamlined Design Efficiency
Reduced the time spent on designing and implementing UI components, enabling faster delivery and iteration.
Streamlined Design Efficiency
Reduced the time spent on designing and implementing UI components, enabling faster delivery and iteration.
Streamlined Design Efficiency
Reduced the time spent on designing and implementing UI components, enabling faster delivery and iteration.
Enhanced Consistency
Elevated the brand experience with cohesive design patterns, earning highly positive feedback from both users and stakeholders.
Enhanced Consistency
Elevated the brand experience with cohesive design patterns, earning highly positive feedback from both users and stakeholders.
Enhanced Consistency
Elevated the brand experience with cohesive design patterns, earning highly positive feedback from both users and stakeholders.
Enhanced Consistency
Elevated the brand experience with cohesive design patterns, earning highly positive feedback from both users and stakeholders.
Accelerated Onboarding
Simplified the onboarding process for new designers, reducing time-to-productivity by 40%, and ensuring seamless team integration.
Accelerated Onboarding
Simplified the onboarding process for new designers, reducing time-to-productivity by 40%, and ensuring seamless team integration.
Accelerated Onboarding
Simplified the onboarding process for new designers, reducing time-to-productivity by 40%, and ensuring seamless team integration.
Accelerated Onboarding
Simplified the onboarding process for new designers, reducing time-to-productivity by 40%, and ensuring seamless team integration.
The Final Results
The Final Results
The Final Results
The Final Results
